Did you know that theory of "Curiosity Gap”... Is one of the biggest causes of low leads in your CAPTIONS?
Welcome back, curious creators!
It's time to use content that sparks your readers’ curiosity
and help them discover the reasons behind their past horrendous frustrations!
In this post, we'll talk about why you need- specifically- curiosity Gap to make sales.
We love this article from Wired magazine, “The Itch of Curiosity”. This article gave us a definition and a killer example of the theory of curiosity:
Curiosity theory…was first developed by George in the early 90s. According to Loewenstein, curiosity is rather simple: It comes when we feel a gap ‘between what we know and what we want to know’. This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because that’s how we scratch the itch.
Think of it this way...
People love to solve mysteries. They want to solve the mystery of their problems.
Naturally, we people are curious, so when your clients follow you, sign up, or watch your content, they do it to scratch the burning questions they have. So, you should keep the most exciting part of your solution hidden for now, like a detective’s clues.
Hey, we get it…this process might feel different and maybe a little scary. After all, you are not a professional writer…
Yes. But just remember that not everyone is a Pro Writer right from the beginning, but we can DEFINETALLY learn the patterns to master it.
Unfortunately, If you continue pushing sales through your DMs…
You’ll slow down your sales growth, feel drained, and get discouraged and jealous of your competitor's success.
Okay. Let’s see how you can create a curiosity Gap.
You can create a curiosity gap by adding words that evoke emotions in your readers.
Here is an example of a health business blog:
“10 Surprising Health Benefits of Chocolate”.
Here is another example of curiosity. This time in the style of a “cliffhanger sentence” used in a sales caption:
“Stay tuned for a big announcement tomorrow”
So, what’s the takeaway?
Your writing needs to build information gap that provoke the curiosity of readers.
Imagine your readers as detectives following story clues leading to their desired solution. Your offer!
Before the end…
Here is a list you can start implementing to create a curiosity gap.
Before writing your content, Answer:
📌 What is something that makes your readers curious (*of your offer)?
📌 When did they first become interested and why?
📌 What makes them want to find out more?
In this post, we talked about the impact of the information gap. And we shared examples of what information gap looks like.
In our next “Essentials Email list-” we will...
Explain how business services can benefit from this technique? And we’ll give you a formula to follow.
Sign up to the Essentials here. Don’t miss it!
Ps. If you want to know how to write impactful content that makes sales on your sleep. Keep an eye on our Instagram content, because we have something new and exciting coming soon! We know you’re gonna love it!
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