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It’s not you, Is Us! Coaches, business services and consultants.

Have you ever experienced this?

You're on the couch on a Saturday afternoon, watching one of your favourite movies, but you can't stop 🤔 thinking about all the things you still need to do for your business + all the content for the week.

You can't concentrate on the 🍿movie… so you start thinking about searching on the internet for strategies to help you create content that brings you the right audience.

Then you go and open all those top resources for the best advice… and what you keep seeing is “get to know your audience” know what are they going through —their pains—etc, etc,

Such a waste of time (*you think*),

You know your audience. They are buying your services, and you are paying your bills… this is what we call a commodity business, you have created another 9 to 5 job.

Opening a business and fearing to ask your audience for more details so you can improve your services over time, is what makes you struggle to get more clients.

That's why we —coaches— insist on “Get To Know Your Audience”.

What we do is exactly what you should do.

We all coaches start like this, we create a general idea of:

➡️ Whom we want to serve

➡️ Whom do we want as a client


When we get these clients, we start analysing them. We ask questions about our services and what they would like to get more from us.

And like this, we get to perfect type of client we really want.

This will eventually convert into those comments like:

 “I love to buy from you because you understand me”

Well, that was all. Bye for now.

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