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What's the first word that comes to mind when you think about content creation?




Those are among the most common words that clients tell me when we meet for the first time.

And you know what? It's completely normal.

You don't have to know every single thing about content marketing because it's not your zone of genius.

There is a large sense of embarrassment for business owners when they don't know how to use belief shift in their content but I'm here to smash those beliefs.

You CAN be empowered in your content messaging with a bit of guidance. 

Need a few tips to get you started?

-Build a high level of trust:

Everyone can say that they're an expert. but that doesn't really make them one.

Allowing people to perceive you as the expert is the key.  And you can achieve this by using the 3 E's: Experience, Evidence, and Educate.

-Be contrarian:

Be confident talking about your strong opinions. Whether that's in favor or against it.

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