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There have been a lot of changes in the world of content marketing…

❌For starters, gone are the days of making your audience feel shame and guilt for what will happen if they don’t purchase your services.

❌Being salesy isn’t how you grow a sustainable business

❌AI isn’t how you build a course and connection with your audience.

What a sign of relief knowing that we can now build real relationships with our audience rather than using fear to hurdle them in.

Here’s how you can implement these new changes:

✏️Rather than using shame, fear and guilt… use future desire and aspirational points when selling to your audience.

✏️Give your audience a belief shifting content instead of. How to make content in 1 hour.

-AI can be a good support. But it shouldn’t be the first thing to go.

Has the old way of doing content marketing ever gotten you to buy something?

Let me know in the comments below ⬇️

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